Case Study · B2B Healthcare
When the pandemic created a critical gap in healthcare supply chains, Medcart launched a multi-supplier marketplace in just one month — connecting 60+ distributors with tens of thousands of health workers nationwide.
It would simply not have been possible to get Medcart up and running in such a short period of time without Marketplacer. They have delivered a platform that fully supports our operations and will help us achieve strong future growth.
⸺ About Medcard
Founded in 2020, Medcart is Australia's leading online medical marketplace. Built on Marketplacer, it connects healthcare providers, businesses, consumers, and government agencies with trusted suppliers through a single digital platform.
With more than 80 suppliers, 50,000+ customers, and a strong commitment to Australian-made products, Medcart has transformed how medical supplies are discovered and purchased across the country.
⸺ The Challenge
In the early days of the pandemic, Medcart founder Phil Leahy saw first-hand the pressure being placed on frontline healthcare workers. After launching Frontliners — a social enterprise providing care kits to 30,000+ health workers — he identified a deeper systemic problem: there was no centralised way for hospitals and care providers to locate, evaluate, and order PPE from the growing number of suppliers entering the market.
"We realised an online portal could be developed that brought together PPE suppliers and customers. The result was Medcart and we had it up and running in just one month." - Phil
Healthcare providers had no single source to find and compare PPE across a growing number of domestic and international distributors, making procurement slow, inconsistent, and unreliable during a critical time.
There was no mechanism in place to assist staff in locating manufacturers and placing PPE orders — leaving healthcare workers without a reliable way to find the supplies they needed.
Manufacturers also faced the challenge of finding new customers and informing them of their range of offerings — with no central platform where buyers and sellers could connect.
Hospitals needed to be confident that the supplies they were sourcing met the quality requirements for use in a highly infectious environment — with some products required to meet Australian Register of Therapeutic Goods standards.
⸺ The Solution
After evaluating a range of platforms, Phil Leahy chose Marketplacer as the foundation for the Medcart portal — enabling a sophisticated multi-supplier marketplace to go from idea to live in just four weeks, with all core commerce operations handled out of the box.
Medcart removes the need for PPE suppliers to build and maintain their own ecommerce presence. Providers can list products with images, specs, and pricing — and update listings instantly as stock changes.
Healthcare staff can search the portal, compare products across multiple suppliers, confirm availability, and place orders — all from a single interface designed for speed and ease of use.
All payment transactions are handled by the Marketplacer platform — removing operational overhead from suppliers and giving healthcare buyers a trusted, consistent checkout experience.
The Klaviyo email automation platform was connected to Marketplacer, giving Medcart deep visibility into customer behaviour and evolving procurement needs.
Medcart provides post-sale support through a locally operated contact centre — ensuring healthcare customers receive timely, knowledgeable assistance from agents who understand the compliance and care context.
With the marketplace foundation in place, Medcart is expanding its product range into pharmaceutical supplies and broader healthcare verticals.
⸺ Results
Since going live in June 2021, Medcart has grown to more than 2,200 items from 60+ suppliers and over 10,000 customers — with new items continuously added and plans for ongoing expansion into pharmaceutical supplies and other healthcare categories.
10,000+
registered customers
62%
average monthly order growth
284%
revenue growth month-on-month
2,200+
products from 60+ suppliers
⸺ Follow Medcart's Lead
Medcart went from concept to live marketplace in a single month. See how Marketplacer can accelerate your marketplace build.
See how other leading brands are building with Marketplacer.
