Seller Relationship Management
SRM helps marketplace operators manage sellers as an ongoing operational function — covering performance, compliance, and day-to-day execution without expanding internal teams.
Talk to Our Team ->⸺ FIT CHECK
As your seller base grows, so does the work behind it. SRM is designed for operators managing increasing seller volume, operational complexity, and performance expectations.
SRM is a strong fit if you
Operate at scale or with complexity
SRM may not be needed yet if you
Are still launching or activating
Earlier in your marketplace lifecycle? Curator helps source, vet, and activate the right sellers.
⸺ WHY SRM EXIST
More sellers means more than more products. It means more onboarding, more performance management, more compliance, more seller communication, and more operational issues to resolve.
What works when you're managing a small seller base can become difficult to sustain as volume and complexity increase.
SRM turns that growing operational workload into a structured, predictable function.
Seller base
Operational workload scales with the seller base — across every function, not just one.
⸺ The SRM model
SRM provides structured, ongoing support across the seller lifecycle — so seller management becomes a function you run, not a fire you fight.
Selle Operations
Manage the day-to-day work required to keep sellers operating effectively.
Performance & Governance
Keep seller performance visible, accountable, and aligned with your standards.
⸺ Operational outcomes
SRM gives your marketplace a structured way to manage seller performance as volume and complexity grow.
More Predictable Seller Performance
Monitor performance against defined standards and SLAs, with issues identified and addressed through an established process.
Reduced Operational Risk
Monitor performance against defined standards and SLAs, with issues identified and addressed through an established process.
Scale without proportional overhead
Support more sellers and categories without requiring your internal team to absorb every additional operational responsibility.
Better seller experience
Give sellers clear standards, consistent communication, and predictable processes throughout the ongoing seller relationship.
More focus for your internal team
Keep strategy, customer experience, and commercial priorities with your team while SRM manages the day-to-day seller operation.
⸺ How we work with your team
SRM works as an extension of your team, with clear responsibilities, agreed processes, and structured governance.
01 — Dedicated SRM team
A team that works alongside yours
A dedicated Marketplacer team works alongside your organisation to manage ongoing seller operations.
Clear responsibilities
Defined success metrics
Agreed escalation paths
02 — Structured operating cadence
A rhythm that keeps issues moving
Regular reviews and reporting keep seller performance visible and issues moving toward resolution.
Regular check-ins
Performance reviews
Operational reporting
03 — Clear ownership
You keep strategy. We run the operation.
You retain ownership of marketplace strategy, customer experience, and commercial decisions. SRM manages the day-to-day seller operation.
04 — Defined escalation paths
Issues route through agreed tiers
Performance, compliance, and service-level issues are managed through agreed processes with clear owners and resolution timelines.
Curator helped us launch with the right sellers, not just more sellers. Once we reached scale, SRM became critical. Having a dedicated team managing seller operations, performance, and day-to-day issues allowed our internal teams to stay focused on member experience and commercial strategy.
SRM provides a structured way to manage seller performance, compliance, and day-to-day operations as your marketplace grows — without placing the entire operational burden on your internal team.
We'll help you assess your seller volume, operational complexity, and existing team structure to determine how SRM could support your marketplace.
If you have other questions, contact us.
SRM is Marketplacer's contracted service for managing sellers as an ongoing operational function. It covers:
It is designed for marketplaces operating at scale or with higher operational complexity.
Curator focuses on sourcing and activating sellers through sourcing, vetting, onboarding, and enablement.
SRM focuses on operating sellers over time, including performance management, service levels, compliance, seller support, and operational governance.
Many operators use Curator to build their seller base and introduce SRM as seller volume and operational complexity grow.
SRM becomes relevant when seller management becomes a continuous operational responsibility. Typical signals include:
No. SRM acts as an extension of your team, not a replacement.
You retain ownership of marketplace strategy, customer experience, and commercial decisions. SRM manages the day-to-day seller operations required to support those priorities at scale.
SRM can manage ongoing seller operations including:
The exact scope is defined around your seller volume and operational complexity.
Yes. SRM can manage sellers activated through Curator, sellers sourced internally, or a combination of both.
Curator and SRM can operate together across the seller lifecycle, with Curator focused on activation and SRM focused on ongoing operations.
No. SRM is designed for marketplaces operating at scale or with higher operational complexity.
It may not be necessary for early-stage marketplaces with a small seller base or operators who primarily need help sourcing and activating sellers.
SRM is delivered as a contracted service and scoped according to factors such as seller volume, operational complexity, and support requirements.
Commercial details are defined collaboratively during engagement planning to align the service with your marketplace needs.