B2C Retail
Marketplacer connects retailers to a curated ecosystem of third-party sellers. More products on your storefront. More categories for your customers. No purchasing risk, no warehouse expansion, no replatforming.
Customer expectations have moved on. Shoppers want broader assortment, faster category expansion, and immediate availability — on your site, not a competitor's.
Marketplacer gives retailers a different path. By connecting you to a curated ecosystem of third-party sellers, you grow your assortment, your revenue, and your customer loyalty — without growing your inventory exposure.
Capital committed before a single sale. Warehouse expansion required for new categories. Every wrong bet becomes a markdown.
Third-party sellers hold and fulfil the stock. You earn commission on every sale. Range scales with demand — not ahead of it.
More products, more categories, more customers — without a corresponding increase in inventory risk, operational overhead, or infrastructure spend.
what changes
Connect third-party sellers and surface their catalog as your own — governed by your pricing rules and quality standards. Your storefront, your brand, your customer experience.
Validate real customer demand through seller-supplied product. Add a category in weeks, not quarters. Buy stock only when you know it sells.
Every click, search, and purchase on your marketplace is a signal. Use that demand data to inform your first-party buying — before you commit to a single unit of stock.
As your seller ecosystem grows, so does your revenue. Marketplace commission compounds. Your growth model scales without proportional cost.
The Solution
Marketplacer orchestrates every layer of multi-seller retail — from the first seller you onboard to the millionth product on your storefront. Your team manages strategy and growth. The platform handles the operational complexity underneath.
Access thousands of sellers through our seller network — or bring your own. Onboarding workflows standardise product uploads, compliance checks, and contract management so new suppliers are live in days, not weeks.
AI-powered product mapping automatically categorises and enriches supplier listings. Golden Records consolidates duplicate listings into a single, clean product display — quality stays high, operator workload stays low.
One cart. One checkout. One customer experience — regardless of how many sellers fulfilled the order. Marketplacer routes every first-party and third-party order automatically, with unified returns, refund management, and financial reconciliation handled behind the scenes.
Every first-party and third-party order managed through a single unified workflow. No split systems. No manual reconciliation. One consistent experience for your customer, regardless of who fulfils the order.
Marketplacer's API-first architecture integrates directly with the platforms you already run. Go live without replatforming. Add multi-seller commerce to your existing infrastructure — not instead of it.
Capital committed before a single sale. Warehouse expansion required for new categories. Every wrong bet becomes a markdown.
Third-party sellers hold and fulfil the stock. You earn commission on every sale. Range scales with demand — not ahead of it.
More products, more categories, more customers — without a corresponding increase in inventory risk, operational overhead, or infrastructure spend.
Myer is one of Australia's most recognised department store brands. But recognition alone doesn't drive growth. In 2017, Myer faced a challenge familiar to most retailers: customers wanted broader product choice, and meeting that demand through physical stores and owned inventory was neither fast enough nor capital-efficient.
Myer partnered with Marketplacer to build a marketplace layer on top of its existing platform — using a headless architecture that kept the Myer brand experience intact while connecting 75 third-party retailers and their 60,000 products directly into myer.com.au.The result was a new category of growth that didn't require a new store, a new warehouse, or a new tech stack.
75 Third-party seller partners at launch
Increased monthly site visit.
Marketplacer has been exceptional. The platform has enabled us to build a thriving marketplace from the ground up, entirely online, without ever handling physical products — a testament to its power and versatility.
BG
Blake Grange,
CEO, Myer Marketplace
FAQs
Everything you need to know before going live.
Talk to an ExpertRange extension is the commercial strategy — growing assortment through third-party sellers without holding stock. Dropshipping is one fulfilment model within that strategy. Marketplacer supports both, and operators typically use them in combination depending on seller type and category.
No. Marketplacer is a completely headless. We integrate with your existing commerce stack via prebuilt connectors for major ecommerce platforms — plus REST and GraphQL APIs for custom builds.
Marketplacer provides access to a directory of 10,000+ sellers across multiple categories and regions. Our Curator service handles sourcing, vetting, and compliance for you. You define the categories or brands, and Marketplacer delivers sellers ready to trade. We also offer SRM for full end-to-end seller management.
AI-powered product mapping and golden records automate categorisation, deduplication, and enrichment at scale. Governance is maintained through configurable approval workflows, vetting rules, and real-time flagging.
With no inventory held, operators can pause or exit a category based on conversion data — no write-offs, no markdown cycles, no clearance overhead. The decision is data-driven.
Every implementation is supported by a dedicated Solutions Architect from contract to go-live. A sandbox environment is available before live transactions are processed. Timelines are scoped against your existing infrastructure and ecosystem complexity.
Yes. The Fast Start Program is built for retailers with GMV between $20M–$200M — designed to expand range without the overhead of a full enterprise implementation.
get started
Tell us about your range extension goals. We'll show you how Marketplacer fits your specific commerce environment and growth strategy.
