Connected Implementation

Add Multi-Seller Commerce to SFCC Without Replatforming

SFCC customers are using Marketplacer to expand assortment, activate third-party sellers, and create new commission revenue streams — directly within their existing Salesforce environment.

What Marketplace Commerce Delivers for SFCC Operators

Six material outcomes from adding the marketplace layer to your Salesforce Commerce Cloud environment.

Expanded Assortment, Zero Inventory Risk

Add tens of thousands of third-party products to your catalog without purchasing stock. Test new categories and validate demand in response to customer behavior — not buying forecasts.

New Revenue From Every Third-Party Sale

Earn commission on every transaction fulfilled by a third-party seller. Marketplace revenue carries higher margins than owned inventory — no cost of goods, no warehousing overhead.

Faster Category Expansion

Activate new product categories in weeks, not quarters. With access to 15,000+ pre-vetted marketplace-ready sellers, you're not starting from a blank page.

Consistent Customer Experience

Marketplace products appear within your existing SFCC storefront. Customers see one catalog, one checkout, one brand — regardless of which seller fulfills the order.

Commerce Agility

Test new suppliers and categories without committing capital. If a category underperforms, exit without write-downs. If it performs, scale seller count and range accordingly.

Retail Media Revenue

Activate seller-funded advertising within your marketplace. Sponsored listings and featured placements give sellers visibility and give you a high-margin revenue stream with no additional inventory exposure.

⸺ How It Works

Commerce Infrastructure That Plugs In, Not Over

Marketplacer's native SFCC Connector integrates the marketplace engine directly into your existing environment. Your storefront stays intact. Customers continue shopping on the experience you've built.

1

Connector Installation

The Marketplacer SFCC Connector installs at the infrastructure layer — no changes to your storefront, checkout, or customer-facing experience required.

2

Seller Activation

Activate sellers from the 15,000+ pre-vetted network or onboard your own suppliers. Sellers manage their own inventory, pricing, and fulfillment through a dedicated portal.

3

Products Go Live

Marketplace products appear natively within your SFCC catalog, consistent with your brand taxonomy and presentation — one catalog, one checkout, one brand.

4

Commission Revenue Flows

Data syncs in real time — catalog, inventory, orders, fulfillment. Commission rates are set by you. Revenue flows on every third-party transaction, with no cost of goods.

Your SFCC Environment
Storefront & Checkout
Unchanged customer experience
Catalog & Taxonomy
Governed by your team
Loyalty Programs
Points on marketplace orders
SFCC Connector
by Marketplacer
Catalog sync
Order routing
Inventory updates
Fulfillment tracking
Marketplacer Platform
Operator Portal
Governance & oversight
Seller Portal
Inventory, pricing, fulfillment
Commission Engine
Automated payouts

⸺ Get Started

Explore What Marketplace Commerce Looks Like Inside Your SFCC Environment

A marketplace strategy session gives you a practical view of how multi-seller commerce can extend your Salesforce platform — including assortment opportunity, revenue model, and a realistic implementation path.

Frequently Asked Questions

Answers to the questions we hear most from Salesforce Commerce Cloud operators evaluating the marketplace model.

Does this require replacing or rebuilding our Salesforce Commerce Cloud environment?

No. Marketplacer’s SFCC Connector integrates at the infrastructure layer. Your storefront, checkout, and customer experience remain unchanged. The marketplace engine runs alongside your existing platform, not instead of it.

Related Reading: Do I Need To Rebuild or Replatform to Start a Marketplace?

Most SFCC implementations go live within approximately 90 days. The timeline depends on integration complexity and the number of sellers activated in the first cohort. Certified implementation partners manage the full technical process.

Related Reading: Marketplace Launch: Does it Take Forever?

You have 3 ways to find sellers:

  1. Seller Community: a directory of thousands of sellers you can access from your dashboard.
  2. Curator: a pre-vetted, pre-contracted seller network — Marketplacer manages onboarding and compliance; operators select from the shortlist based on your seller requirements.
  3. SRM: – contracted service for managing sellers as an ongoing operational function. Marketplacer handles everything from sourcing to management.

Yes. Products are surfaced within your existing catalog and storefront architecture. Taxonomy, categorization, and brand presentation are governed by your team through the Marketplacer Operator Portal. Customers see one catalog, one checkout, one brand.

Operators earn commission on every third-party sale. Commission rates are set by the operator and vary by category. There are no inventory costs, warehousing fees, or cost of goods associated with marketplace transactions — which is why marketplace revenue typically carries higher margins than owned inventory.

Related Reading: Commission Revenue Business Model

The opposite. Marketplacer extends the commercial value of your SFCC investment by adding an assortment layer and revenue model that native SFCC functionality doesn’t provide. Operators keep everything they’ve built and add marketplace capability on top.